CATAGORY
MY ROLE
DURATION
Education Tech
Product Designer
6 Weeks
What did I do?
Strategy
Research
User-centered Design
Design System
Decision Support
Data Visualization
Education UX
Data-driven Decision Making
Let's look at the flow first :). It's on loop, you might have to wait a few seconds.
Limited knowledge of careers
Students are not struggling because career options are limited they are struggling because awareness, guidance, and decision support are limited
3.2 - 3.6 Cr
Student of Class 10 or 12th appear exams each year.
Career confusion reported upto
40%
Majority
student are not aware of career
Why was this product created?
NorthStar helps students make informed career decisions by reducing confusion, social pressure, limited awareness, and uncertainty around choosing suitable career paths.
Good results, uncertain future ahead.
Parents want to seek clarity beyond counseling.
Parents want to find data-backed clarity.
Insights
01
Choosing Without Self Awareness
02
03
Limited Career Guidance
Decisions Shaped by External Influence
04
No Structured Career Journey
05
Lasting Impact of Wrong Decisions
Challenges
The main challenge was simplifying personalization, trust, stakeholder needs, and complex career decisions.
Building Trust
Turning data into actionable insights
Information Overload
Balancing Stakeholders
Personalization
Final flow
As the user login they have to fill the profile details and upload the marksheet Fromm class 6-12 for AI analysis.
As a new user might not know their strength and weakness they can always take a test and verify.
The scores are now displayed alongside their respective analyses in separate sections.
Based on the assessment scores, the system recommends suitable careers, along with detailed insights into each career option.
The system goes beyond recommending a single career by helping users compare different career options and explore the pathways to pursue their chosen careers.
Since AI cannot guarantee 100% accuracy, the platform also offers human mentoring sessions where students can receive expert guidance to validate their career choices and make informed decisions.
The profile section allows users to view their recent activities and track the status of each activity.
GUIDANCE
DECISION READINESS
AWARENESS & UNDERSTANDING
Impact
Success would be measured by whether Northstar helps students make more informed, confident, and realistic career decisions. The North Star metric is increased decision confidence and pathway completion.
Increased Career Awareness
Better Self-Understanding
Higher Decision Confidence
Reduced Career Confusion
Better Parent–Student Alignment
More Informed Counseling
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